China Mobile's Gigabit Broadband uses fiber-to-the-home technology to provide network access services up to 1000Mbps (i.e. 1Gbps). It has the advantages of ultra-high speed, wide coverage, rich applications and high-quality services. Whether it is home entertainment, remote office, smart home control or online learning, it can meet users' high requirements for speed and stability and bring users the ultimate network experience.
Since obtaining the fixed-line broadband license in 2014, China Mobile has actively responded to the "Broadband China", "Dual Gigabit" and "Gigabit City" strategies, and carried out actions such as signal upgrade, speed increase and fee reduction, and Gigabit breakthrough, promoting the vigorous development of "Internet +" and accelerating the arrival of the information consumption era. In order to enhance the product experience, China Mobile launched the "Three Hearts Service Commitment" of network assurance, service intimacy and process assurance, and launched a series of Gigabit applications such as Aijia Optical Network (FTTR), mobile HD, mobile home security, and cloud computer, creating a mobile Aijia service with a sense of intelligence, warmth and security, and bringing a new model of smart home life of "full Gigabit + cloud life". At the 2024 China Mobile Global Partner Conference, China Mobile officially announced Guo Jingjing, the loving home ambassador, and relaunched the "Mobile Love Home" brand to create a "smart home with AI, a beautiful home with love", and specially launched the gigabit broadband service standard of "installation on the same day, repair on the same day, compensation for slow service, fast service, and exclusive customer service".
While promoting the "gigabit popularization", China Mobile is also accelerating the "10G launch". At the 2024 China Mobile 10G Network Innovation and Quality Improvement Conference, China Mobile released the 10G Network White Paper and launched the "Mobile Love Home 10G Broadband Product", empowering a new digital life and entering the future era of smart connection with 10G networks "ubiquitous". From policy guidance to technological innovation, from service optimization to brand upgrading, China Mobile has always adhered to the user-first principle, continued to innovate, and promoted digital life into a new stage. In the future, China Mobile will continue to increase its technological innovation efforts, improve broadband quality, consolidate the capabilities of mobile love home products, and help people achieve a better life with high-quality information services.